The Scandinavian design aesthetic originated in—surprise!—the five Nordic countries: Finland, Denmark, Iceland, Norway, and Sweden. Simplicity, minimalism, and form following function characterize the aesthetic, but that doesn’t mean this “no frills” design aesthetic lacks artistry or creativity. On the contrary, the necessity to squeeze more utility and value out of less while achieving something physically beautiful is that the essence of Scandinavian design.
When most folks consider Scandinavian design, IKEA and interior design are probably what involves mind. However, this design aesthetic is as powerful for graphic design projects. It may allow you to pack a healthy punch with anything from your branded marketing materials to your social media presence. During this post, we’ll describe themes that shape Scandinavian design, explain why they’re so popular, and supply you with some inspiration on the way to apply Scandinavian flair to your graphic design projects.
Here are the 5 Scandinavian Flair you can implement in simple home design ideas:
Traditional Scandinavian designs often contain models supported pure, flat botanical and animal illustrations that are usually arranged symmetrically. For instance, you would possibly see colourful evergreen tree silhouettes, stylized geometric snowflakes or flowers, vivid dala horses, or bright, cheery genre birds. Hint: if a pattern has graced a standard looking “Christmas sweater,” there’s a superb chance it’s a usual Scandinavian pattern.
Tip: Choose a triangular shape or expression of a botanical or animal, and repeat it symmetrically to make an appealing pattern.
2. Sweet modernity
Scandinavian design is just modern. An outcome during this style distils the essential attributes of even an old-school product into a more natural, more striking and chic message, not by adding attributes, but by reducing its overall complexity. Simplicity unites the colour palette, typeface, layout, and other elements into a contemporary looking and feeling final product.
Tip: Include much negative space; solid, uninterrupted colours; clean lines; and Helvetica fonts. Aim to unite these elements so that they produce one, simple, modern effect without distractions.
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Although the two are often conflated, simplicity and modernism aren’t an equal thing, and Scandinavian design features both. In Scandinavian design, the core elements of every model are forcefully rendered, and each extraneous detail is omitted. The top product is an abstraction of the particular product, a stronger, representative version. This minimalism is another expression of form following function, an indicator of Scandinavian design.
Tip: make sure that even the first-minute element in each design utterly critical to the general piece, and take away everything that isn’t essential.
Life in Scandinavian countries inspires a unique colour palette to be used in design projects.
- Lighter, more neutral colours. Lighter pastels, whites and off-whites, and more neutral colours with greys, browns, and blacks sprinkled specific contrast, allow you to make nature-inspired designs.
- Sophisticated, understated elegance. A variation on the lighter, neutral colour palette is its more sophisticated cousin, featuring more vibrant cream shades, and earthier golds and terracottas.
- Bright, high contrast brights. Nothing brightens up grey winter days sort of a splash of high contrast colour, and you’ll see glossy accents in brilliant blue, green, red, or orange here and there in Scandinavian designs.
Tip: To use a Scandinavian colour palette during a graphic design, start with the lighter neutrals that you need as your base, then enhance with either a more vibrant, sophisticated shade or perhaps a high contrast bright, counting on your design goals.
5. Inspired naturally
People within the Scandinavian countries love being outside. Even within the midst of frigid, dark winters, it’s common to ascertain babies bundled up and napping in carriages outside. It should come as no surprise, then, to notice that Scandinavian design is inspired naturally, which the good outdoors and everyone sort of natural beauty is prominent, ongoing themes within the aesthetic.
Tip: Use leaves, trees, wood, bark, or maybe patterns supported the textures or silhouettes of those elements in your design to realize the Scandinavian look.
Scandinavian design is hot, and it fits right in with other trends in graphic design. If you’d wish to make this artwork for your next project, start by picking two or three of the characteristics outlined here. Let these examples inspire you, or, if you’re trying to find a shocking result that’s custom made for you, start a logo and brand identity contest with a Scandinavian design aesthetic as your goal!